Category Archives: How To Be Famous

Winning by Inches: Any Given Sunday

This week I am in Minnesota while my sister is on vacation. I am juggling my consulting work with responsibilities for a parent with dementia. Short summary: I’m beat. I’m looking for inspiration. Maybe even just a decent cup of … Continue reading

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Using Social Media to Engage Audiences

I was talking to a job-seeking friend recently and asked if she was comfortable with social media. She replied, “Heidi, there are very few people who are as comfortable with social media as you are.” Yep. Clients sometimes tell me … Continue reading

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Take-Home Quiz: What Are Some of The Reasons You’re Broke?

T/F Your gallery hours are 9 a.m. to 5 p.m., Monday to Friday; closed weekends and holidays. Ticket buyers call the box office but no one answers – not even a voicemail service. T/F It’s 2011 and you don’t have … Continue reading

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Polly Carl asks: What Can Technology Offer Theater?

Polly Carl has said that there is “nothing more deadly to a play than videotaping it.” During her tenure as Producing Artistic Director at The Playwrights’ Center in Minneapolis, Carl launched Play Trailers; short films in theatrical settings that try … Continue reading

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Feedback Helps You Create Your Best Work.

Over the years, I’ve observed that there are two things that productive, financially-successful artists do very well: 1) They ask for feedback on their work-in-progress; and 2) They listen to and incorporate that feedback into the next draft.   If … Continue reading

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Best Practices? The Arts and the Modern Economy.

Artist: Debra Tomson Williams Stitched Staples No. 1 Recycled staples, thread, acrylic paint, paper 8” x 6” 2008 by Heidi K. Rettig Dedicated studies have been made of “best practices” in the field of arts and culture – some of … Continue reading

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How to Be Famous: Become a Product.

The sad truth about fame is that it often has very little to do with your talent. OK. It is a *little bit* about your talent, but more about how effectively you manage to sell yourself as a “product” to … Continue reading

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