Category Archives: Professional Development

Using Social Media to Engage Audiences

I was talking to a job-seeking friend recently and asked if she was comfortable with social media. She replied, “Heidi, there are very few people who are as comfortable with social media as you are.” Yep. Clients sometimes tell me … Continue reading

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Cool Arts Job of The Month: Connectivity Director for Woolly Mammoth Theatre

As long as we are on the topic of pushing boundaries between art and traditional concepts of ‘audience’… This job posting from Woolly Mammoth Theatre in Washington, DC says it all. We’re in a brave, new, world. I love the … Continue reading

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Arts Management: Thought for the Day…

“Resolve disagreements with facts, not opinions. A long line of research highlights the ways in which emotions and irrationality can distort the decision-making process.” Bradley R. Staats and David M. Upton in “Lean, Knowledge, Work”; Harvard Business Review, October 2011.

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Tips for Helping Artists Make Connections and Build Rapport.

I stumbled on this short video from Elizabeth Marshall and thought I would share it with you. Marshall has a background in classical music performance and shares some ideas from The Art of Possibility, a book by Rosamund Stone Zander … Continue reading

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How to Save Money: Feed the Pig

When artists tell me that money isn’t important, I can be reasonably sure that it is because they rely on someone else to pay their bills. The truth? No matter who you are, money matters. It really does. For the … Continue reading

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Take-Home Quiz: What Are Some of The Reasons You’re Broke?

T/F Your gallery hours are 9 a.m. to 5 p.m., Monday to Friday; closed weekends and holidays. Ticket buyers call the box office but no one answers – not even a voicemail service. T/F It’s 2011 and you don’t have … Continue reading

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Deep Thoughts:Week of May 16, 2011.

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2011 TCG National Conference and RADAR L.A./REDCAT

Next month I will be in Los Angeles for the TCG National Conference. I’m excited about the launch of RADAR L.A. at REDCAT – the West Coast spawn of New York’s Under the Radar Festival! The conference will be a … Continue reading

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Heidi Rettig Moves to New Offices.

Yesterday, after eight years of working from a home office, I signed a lease on a small, commercial space in Winchester, Virginia. I moved back East with every intention of settling in New York City, but the cost of living … Continue reading

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Feedback Helps You Create Your Best Work.

Over the years, I’ve observed that there are two things that productive, financially-successful artists do very well: 1) They ask for feedback on their work-in-progress; and 2) They listen to and incorporate that feedback into the next draft.   If … Continue reading

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